Custom Email Marketing for Real Estate Agents

Real Estate Roots creates custom email marketing workflows for real estate agents and teams that are designed to nurture leads, support clients, and strengthen long-term relationships through clear, intentional communication.

What This Service Is

Custom email workflows, written and structured specifically for your business.

Together, we create a custom email workflow tailored to your audience and goals. Whether you’re nurturing new buyer or seller leads, supporting clients during a transaction, or staying connected with past clients, each email is written to feel natural, clear, and aligned with your brand.

These are not plug-and-play templates or pre-written scripts. They are thoughtfully written systems designed to work in the background of your business.

What’s Included

Each custom email marketing project includes:

  • A strategy call to clarify goals, audience, and tone

  • Custom-written emails tailored to your business

  • Thoughtful sequencing and timing recommendations

  • Emails designed for Flodesk (or provided as copy if you use another email platform)

  • Light guidance on implementation and next steps

Workflow options:

  • 5-email workflow

  • 10-email workflow

Emails can be created for buyer leads, seller leads, past clients, and/or your sphere of influence.

Email marketing doesn’t need to feel awkward, salesy, or overwhelming.

When done well, email becomes a quiet, consistent way to stay connected with your clients — one that reflects your voice, your values, and how you actually work.

This service is for real estate agents who want email systems that feel personal, professional, and sustainable, without having to write everything themselves.

Who This Is For

This service is a good fit if you want support, structure, and clarity without overcomplicating your marketing.

This Service is a good fit for you if you:

  • Want email marketing that sounds like you

  • Feel unsure what to say — or how often to say it

  • Want consistency without constant content creation

  • Prefer relationship-building over aggressive selling

  • Use (or plan to use) Flodesk or a similar email platform

It may not be the best fit if you’re looking for:

  • Daily email content

  • Highly scripted or promotional messaging

  • Mass-market or one-size-fits-all campaigns

Investment

$400 — 5 email workflow

$700 — 10 email workflow

Customizations or additional workflows can be discussed as needed.

A Note on
Tone & Philosophy

I believe email marketing works best when it feels sincere and human.

These workflows are designed to support connection, not performance and to help you show up consistently without burning out.

How The Process Works

  1. Inquiry & Intake
    You’ll share details about your business, audience, and goals.

  2. Strategy & Writing
    I write your emails with intention while focusing on clarity, flow, and voice.

  3. Review & Refinement
    You’ll review and request light edits.

  4. Delivery
    Your completed workflow is delivered ready to implement.

    The goal is to give you a system you can rely on and not another task to manage.

GET STARTED WITH CUSTOM EMAIL MARKETING

Frequently Asked Questions

  • Yes. All emails are custom-written based on your tone, ideal audience, and goals. You won’t receive pre-written scripts or generic templates. Each workflow is thoughtfully created to sound like you.

  • Absolutely. During the intake process, you’ll share examples of how you currently communicate and how you want your brand to feel. The goal is for your emails to feel natural, aligned, and familiar to your clients.

  • That’s completely okay. Part of this service is helping you clarify what kind of workflow will best support your business right now…whether that’s for buyers, sellers, past clients, or your sphere.

  • Flodesk is my preferred platform, but not a requirement. If you use another email service, your emails will be delivered as copy with light guidance for implementation.

  • Most custom email workflows are completed within 2–3 weeks, depending on scope and feedback timing. You’ll receive a clear timeline at the start of the project.

  • Yes. Once delivered, the emails are yours to use, reuse, and adapt as your business evolves.