Real Estate Roots works with:

• Solo real estate agents (especially those 1–5 years in the business)

• Small real estate teams

• Agents who want authentic, grounded marketing

• Agents who feel overwhelmed by content creation

• Agents who want consistency, clarity, and a stronger brand identity

• Realtors who want automation but still want to sound like themselves

Our work is designed for agents who care about connection, professionalism, and long-term business growth. If you want marketing that feels rooted, intentional, and aligned with who you are—we’re a great fit.

Real estate agents need a blend of branding, consistent communication, and systems that help them show up with confidence. The most essential marketing services include:

• A clear, cohesive brand identity

• A streamlined digital presence (Google Business, Instagram, website)

• On-brand email marketing and automated lead follow-ups

• Listing marketing templates and polished presentations

• A simple, repeatable content strategy

• A marketing system that keeps clients engaged long after the first touch

When these pieces work together, agents build trust faster, stay top-of-mind, and attract more aligned clients—without having to be everywhere at once.

It’s a 3- or 6-month collaborative program designed to help real estate professionals simplify, organize, and elevate their marketing. We’ll audit your systems, create a personalized strategy, and design marketing materials that align with your brand — so your marketing finally feels consistent and manageable.

Not necessarily! If you already have an established brand, we’ll build on that. If not, we’ll identify your tone, colors, and overall look as part of our work together. I also offer semi-custom brand kits (coming soon!) for agents who want a simple, cohesive visual identity without starting from scratch.

The Rooted Marketing Partnership is a guided, ongoing collaboration where I help you develop and implement a complete marketing strategy over several months.
Custom Collateral Design is more project-based — perfect if you just need beautifully branded materials like guides, postcards, or email templates created for your business.

Item descrSolo agents and small teams get the biggest return from marketing that is consistent, automated, and easy to maintain. The most impactful services are:

• Brand strategy + semi-custom branding to instantly elevate your look and feel

• Email workflows for new buyers, sellers, and past clients

• A monthly newsletter system that keeps you top-of-mind

• Listing marketing templates you can reuse every time

• A digital marketing setup (Google Business, Instagram, Link in Bio) that makes you searchable

• A simple content structure so you’re never starting from scratch

These tools help agents stay visible and connected—even on busy weeks—without needing a full-time marketing department.iption

Authentic automation is all about writing like a human first, then letting the system deliver for you. The key is:

• Use your real voice—warm, grounded, conversational

• Personalize automations with questions, preferences, and helpful resources

• Avoid industry clichés and overly “salesy” lines

• Only automate what supports your client, not replaces you

• Layer in storytelling and real examples from your business

• Keep automations simple and easy to update as your business evolves

At Real Estate Roots, we build workflows that feel like real conversations, not canned scripts. Automation should feel like you’re showing up consistently andnot repeating a script.

A semi-custom brand is a professionally designed brand identity that’s tailored to you—without the cost or timeline of a fully custom brand.

It includes elements like:

• Colors

• Fonts

• Logo variations

• Style direction

• Social media look + feel

• Template suite

Think of it as a brand “foundation” that still feels unique, intentional, and elevated. It helps agents step into a cohesive, modern identity that sets them apart in an industry where most marketing looks the same.

Choose a marketing partner who:

• Understands real estate, not just general marketing

• Builds strategies that fit your brand voice (not cookie-cutter scripts)

• Can help you grow sustainably, not overwhelm you

• Values authenticity over trends

• Offers both strategy and implementation

• Helps you stay consistent without adding more to your plate

• Feels aligned with how you want to show up in your business

Most agents don’t need fancy flash marketing, they need a partner who listens, understands their market, and builds a system that feels doable. At Real Estate Roots, we focus on grounded, purposeful marketing that aligns with your lifestyle and your clients.

A buyer email workflow is an automated email sequence that nurtures a new buyer from inquiry to consultation to closing.

A strong workflow:

• Introduces who you are

• Asks key questions about their search

• Educates them on the buying process

• Prepares them for showings, offers, and next steps

• Builds trust through value, clarity, and transparency

• Moves them toward a signed Buyer Representation Agreement

It keeps buyers informed and supported so you don’t have to chase leads or repeat the same information over and over. It’s one of the highest-leverage marketing tools an agent can have.

Start by filling out the short form on the service page that feels like the best fit for you. From there, I’ll reach out to schedule a discovery call where we’ll chat about your goals, answer questions, and see if we’re a good fit to work together.