Does Your Listing Presentation Need a Makeover?

Dec 1

Now, this may be just my opinion but long gone are the days when you could walk into a listing appointment with a printed CMA and a smile. And to be honest, I am glad those days are over. I think that as real estate professionals, our clients should expect more from us when we show up to their home and ask for them to trust us with what may be the largest financial transactions of their live’s.

So not only do seller’s deserve more than a generic CMA printout - I also have seen how seller’s have become savvier than ever. They’ve researched online, compared agents on social media, read your reviews and already have expectations about what they think your marketing plan should be before you even show up.

If your listing presentation doesn’t match the modern seller experience and expectations, than you may be leaving opportunities (and listings) on the table. Here is what I believe sellers actually expect to see when you show up and ways to give your presentation the update it deserves.**

I fully know that I cannot speak for all real estate sellers, so this is not a 100% accurate list. However, after doing my own research and working as a real estate agent for the last six years, this is what I have seen to be true based on my experience and research.

1. A Polished, Professional Design

First impressions matter — and your design speaks before you do.

A well-designed presentation signals credibility and care. Use clean layouts, brand colors, and modern typography to reflect your professionalism. Canva makes this simple and if design isn’t your thing, a done-for-you real estate listing presentation template can save hours (hint: click here for an almost ready to go listing presentation you can use as a template)

Think less clip art, more boutique agency.

2. A Clear Marketing Strategy (Beyond the Basics)

Every seller knows their home will be “listed online.” That’s the bare minimum.

They want to know how you’ll market it differently. Highlight your:

Professional photography and videography - although I feel that this should be obvious in 2025, unfortunately, not all agents include this in their listing services.
Targeted social media campaigns - show examples of the type of content you plan to post or have posted in the past
Neighborhood outreach - open houses with personal invitations to the neighbors? baked goods from the local bakery?
Local Realtor community networking - often looking for homes online may feel oversaturated or simply like there is too much competition. How can you network with your realtor community and local connections to help your home stand out. Phone calls to agents who have sold homes in the neighborhood? Local pop bys to nearby businesses to drop off property brochures and coffee?
Print marketing or local partnerships - will you do mailers that have a QR code linking to the property website? Think creatively about how you will maximize exposure to the listing.

Paint a clear picture of the systems you already have in place — not just promises.

3. Data, but Make It Digestible

Yes, market data matters — but no one wants to flip through pages of charts.

Instead, focus on key stats that tell a story:

Average days on market
Recent sales in their area
List-to-sale price ratios

Then, explain what those numbers mean for them. Sellers care more about strategy than spreadsheets.

4. A Personal Connection

Real estate is still a people business. Today’s sellers want to feel like you see them and not like they’re just your next transaction. Weave in your story, share your local expertise, and emphasize how your process keeps clients informed and supported. When sellers feel understood, they trust you with their biggest asset.

5. Visual Proof of Success

Nothing builds confidence like proof. Include:

Photos of past listings (before + after staging)
Screenshots of marketing campaigns or social posts
Testimonials or short case studies

This isn’t bragging — it’s reassurance. It shows what working with you actually looks like.

My final thoughts…

Your listing presentation is your first opportunity to show sellers what it feels like to work with you and in today’s real estate landscape, how you market matters.

When your visuals, strategy, and storytelling come together cohesively, you stand out as the professional they’ve been searching for.

If your current presentation could use a refresh, let’s chat. I’d love to help.